If you're a business owner looking to make paid ads a reliable (and more importantly profitable) customer acquisition channel, then you've come to the right place.
We get it, you just want to focus on what you do best in your business, and learning how to use all the marketing channels available to businesses these days isn't what you look forward to every day. But seeing how these channels integrate with each other to create booming growth for businesses is what we geek out on!
At Red Chameleon Media, we're dedicated to helping business owners create the systems and processes needed to add new marketing channels to their acquisition plan.
Why I Built This
I've spent the last 9+ years in the trenches of performance marketing — running paid campaigns for lead generation, e-commerce brands, supplements, pet health, home services, and more.
After years of managing ad accounts across dozens of industries, I kept seeing the same problem. Businesses would pour money into ads before their storefront, messaging, or follow-up system was ready to convert. The ads would work — but the leads would leak out the bottom.
The fix isn't more ad spend. It's building the right system first.
That's what RCM does now. We Plan the strategy, Build the foundation, then Grow with paid amplification when the numbers make sense. And with today's AI tools, we can build that system faster and more affordably than ever before.
No agency markup. No junior account managers. Just a proven process, the right tools, and someone who's done this for real.
SECTION 2 — Experience
What I've Worked On
Over 9+ years and more than $7 million in managed ad spend, I've built and run campaigns across:
Every campaign I run is built on media math first — knowing the CPA target, the funnel math, and what the numbers need to look like before we spend a dollar.
SECTION 3 — Beyond the Campaigns
More Than Just Ads
Outside of client work I lead the San Diego Herpetological Society — a nonprofit dedicated to reptile and amphibian education, conservation, and community. Running SDHS has given me a real-world lab for building organic growth systems, email lists, and community-driven marketing on a tight budget.
It also reminds me why I do this work — helping passionate people and organizations get their message in front of the right audience without wasting time or money figuring out marketing on their own.
SECTION 4 — The RCM Approach
How I Work
RCM is intentionally small. I work with a limited number of clients at a time so every engagement gets real attention — not a templated plan handed off to an account coordinator.
Every project starts with the Plan.Build.Grow. framework:
Plan — We map the market, define the avatar, run the media math, and build a strategy before touching a platform.
Build — We set up the digital storefront, content system, email capture, and CRM so the foundation is solid.
Grow — We layer in paid ads and testing once the system is ready to convert.
If you want the expert, not the agency — this is the right fit.
Based in San Diego, CA.
Working with small businesses, solo operators, and nonprofits across the US.
LinkedIn: [Personal Profile Link]
RCM LinkedIn: [Company Page Link]
Copyright 2026 Red Chameleon Media
