Best Media Buying Tools For The Digital Toolbox

Embarking on a successful media buying journey requires more than just intuition; it demands a suite of sophisticated tools that empower marketers to conquer the ever-evolving digital landscape.

In this comprehensive review, we delve into the top-tier media buying tools and software solutions meticulously crafted to streamline every aspect of your campaign journey.

From precision research and ad creation that captivates to crafting landing pages that convert, all the way to granular campaign tracking that unveils actionable insights – these tools are your arsenal for achieving remarkable ROI in today's dynamic advertising realm.

Let's dive into the cutting-edge innovations that redefine media buying excellence.

Best SpyTools And Competitive Research:

  • AdSpy: This tool is an advanced advertising spy tool that helps you uncover profitable ad campaigns on Facebook, Instagram, and YouTube. You can search for campaigns by keywords, countries, and even specific advertisers. Sign Up Here:

  • AdBeat: Another powerful advertising spy tool, AdBeat lets you see how your competitors are running their campaigns and what they're spending on advertising. This can help you make more informed decisions when it comes to your own campaigns. Get Started with adbeat:

  • SimilarWeb: This tool gives you an overview of a website's traffic, including where it's coming from, what pages are popular, and what keywords people are using to find it. Get a jump on competitors domains here:

  • Video Vault for Advertising: This tool provides you with a wealth of information about video advertising campaigns, including data on video ads on YouTube, Facebook, and other platforms. Find the top performing video ads around the web:

Best Creative Tools: Making Ad Images and Videos


  • Canva is a versatile graphic design tool that's widely used due to its user-friendly interface and extensive library of templates, images, icons, and fonts. It offers drag-and-drop functionality, making it easy to create visually appealing ad creatives. Canva's templates cover various ad formats, social media posts, banners, and more.
  • While Canva is intuitive, its customization options might be limited for more complex designs. The free version has some limitations, and the premium version, Canva Pro, starts at $12.99/month.
  • Canva is excellent for quickly creating eye-catching visuals for social media and basic ad campaigns. Its ease of use is a significant advantage, but its capabilities might fall short for advanced design needs.

  • leverages AI to generate ad creatives. You input the ad's text, and the platform generates visuals that match the content. It's a time-efficient solution for media buyers looking to iterate ad ideas rapidly. It provides a unique approach to ad creation, especially for text-heavy campaigns.

  • While offers time savings, its generated visuals might lack the nuance and customization of manually designed ads. Its pricing structure isn't readily available on the website, requiring users to inquire for details.

  • is effective for quickly generating a large number of ad variations, especially for text-focused content. However, for highly customized designs, human creative input might still be necessary.


  • GIMP (GNU Image Manipulation Program) is a free and open-source graphic design software that offers comprehensive features similar to Adobe Photoshop. It's highly customizable and allows media buyers to create intricate ad designs from scratch.

  • GIMP has a steeper learning curve than other tools due to its advanced features. Users with limited design experience might find it challenging to navigate. Its user interface is less intuitive compared to other tools.

  • GIMP is a powerful choice for media buyers with design expertise who want complete control over their ad creatives. It's cost-effective as it's free to use, but its learning curve might not be suitable for those seeking a quick solution.

Best Landing Page Builders For Funnel Testing


  • Leadpages is a user-friendly landing page builder that emphasizes simplicity and efficiency. It provides a wide range of customizable templates that are easy to modify even for those with minimal design skills. With its drag-and-drop editor, you can create stunning landing pages quickly. It also offers A/B testing capabilities to optimize your conversions.
  • One of Leadpages' key strengths is its integration with various email marketing tools, making it seamless to connect with your existing workflows. The analytics dashboard offers insights into your landing page performance. Starting at $27/month, it's budget-friendly, making it suitable for beginners and smaller businesses.
  • Learn more about Leadpages here:


  • ClickFunnels is an all-in-one platform designed for creating complete sales funnels, from lead generation to sales and post-purchase processes. It offers a wide range of funnel types, including sales funnels, opt-in funnels, webinar funnels, and more. Its drag-and-drop editor simplifies the creation of complex funnels without requiring extensive technical expertise.
  • Beyond just landing pages, ClickFunnels includes features like order forms, upsells, downsells, membership sites, and affiliate management. This comprehensive functionality comes at a starting price of $97/month. While it's more expensive, it's worth considering if you require a robust solution to manage your entire sales process.
  • Try Out ClickFunnels Now:


  • Convertri sets itself apart with its focus on speed and performance. It employs accelerated mobile pages (AMP) technology, resulting in lightning-fast loading times for your landing pages. This can significantly enhance user experience and contribute to higher conversion rates.
  • Apart from fast loading, Convertri offers a wide array of features for funnel building, including pop-ups, countdown timers, and more. The platform's drag-and-drop editor allows you to design landing pages with precision. Pricing starts at $53/month, making it an attractive option for those seeking high-speed performance combined with funnel-building capabilities.
  • Build quick quiz pages with Convertri:

Best Media Buyer Tracking Software For Your Campaign Metrics


  • RedTrack is a comprehensive ad campaign tracking tool offering real-time monitoring, conversion tracking, and optimization features. It supports various traffic sources and formats for effective analysis and optimization.
  • Real-time tracking, conversion attribution, automated optimization rules, multi-user collaboration, integration with ad networks.
  • Pricing might be high for beginners, advanced features have a learning curve.


  • Voluum is a powerful ad tracking platform providing detailed insights, real-time tracking, and automation features. Its A/B testing and optimization tools enhance campaign performance.
  • Advanced reporting, A/B testing, real-time tracking, user-friendly interface, integration with ad networks.
  • Pricing might be steep for newcomers, interface might overwhelm some users.


  • Hyros specializes in advanced data analytics and attribution, offering insights into customer behavior and cross-channel tracking. Ideal for marketers seeking comprehensive understanding of the customer journey.
  • Advanced attribution modeling, customer behavior tracking, cross-channel tracking, in-depth analytics.
  • Higher pricing compared to other tools, complexity might be a challenge for beginners.

In conclusion, these tools can help you stay ahead of the competition by providing you with the information you need to make better decisions and run more effective campaigns. Whether you're a seasoned pro or just starting out, having access to the right tools is essential for success in the world of affiliate marketing and media buying.